Written by Sam Kawtharani
on November 02, 2017

The 2008 financial crisis forced a lot of people to become more creative in order to make ends meet. The people showed incredible resilience and new innovative companies and solutions came to life giving rise to the sharing economy; the peer-to-peer based activity of obtaining, giving, or sharing access to good and services.


The millennial generation have witnessed the damages the financial crisis did to their parents and adopted a minimalistic lifestyle with focus on experiences as compared to the ownership of material belongings. This shift in mentality enabled the sharing economy to grow even more. Between Uber, Lyft, and AirBnb, the sharing economy will inevitably become a major part of the global economy. The sharing economy is estimated to grow from $14 billion in 2014 to $335 billion by 2025. This estimate is based on the rapid growth of Uber and Airbnb as indicative.


The sharing economy has touched the basics of our lives. According to a PWC report, the sharing economy may have started with cars and hotel rooms, but it will soon be embedded in every part of the financial system with the blockchain shaking things up.


Could revenue sharing be the new way of investing and funding businesses in the future? At Corl, we align the interests of startups and investors to create a mutual beneficial relationship.


What is Revenue Sharing?

Generally speaking, it is the distribution of profits and losses between stakeholders, who could be investors, a company's employees, or between companies in a business alliance. Revenue sharing has long been used in the energy industry as a type of debt financing. Over the years it transitioned into the marketing industry in the form of  affiliate marketing programs through cost per sale (CPS).


That’s how Corl was born! We are combining the potential of revenue sharing with the strength of the blockchain. Corl’s revenue sharing makes it easy for crypto investors to invest in startups through a digital token and earn competitive returns. We use the top line revenue (also known as the gross sales revenue) of the companies we fund to calculate the payout to our investors.


Is Corl’s revenue sharing next on the sharing economy agenda?


Photo by rawpixel on Unsplash

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