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08 Jan 2019
Startups How To Metrics | 3 min read

Simplifying SaaS: How to Calculate LTV:CAC Ratio for Your SaaS Business

There's a simple question every founder of a SaaS company should ask w...

04 Jan 2019
Startups How To Metrics | 3 min read

Simplifying SaaS: How to Calculate Net and Gross MRR Churn for Your SaaS Business

When running a SaaS startup, analyzing the health of your business inv...

13 Dec 2017
Metrics Startups How To | 2 min read

Simplifying SaaS: How to Calculate Customer Churn Rate for Your SaaS Business

As a SaaS business, gaining and retaining your customers is crucial to...

14 Nov 2017
Metrics | 2 min read

How to Calculate Your Customer Lifetime Value for Your SaaS Business

As a SaaS startup, assessing the health of your business involves trac...

24 Oct 2017
Startups How To Metrics | 2 min read

Simplifying SaaS: How to Calculate Your Customer Acquisition Cost for Your SaaS Business

Over the years, marketers have been able to launch highly-targeted cam...

By Corl